Do you spend enough time working on your business instead of just working in it?

A Business Functionality Model is not something that many owner managed businesses will have or even think about. What do we mean by a Business Functionality Model?

Basically it is a means of ensuring that the right people are doing the right things within the management structure of any ambitious and growing business. Of course in many smaller businesses, the proprietor or director may be running everything and as such will have to “wear different hats” in the day to day running of the business. So what are the key components of a Functionality Model?

There are three key areas:-

  1. Business Operations

This is the area in which the day to day operational aspects of any business will rest. It will include, for example, production, distribution, sales and is generally the one area of the Functionality Model that is dealt with best, as it is utilising the skills of what the managers and other employees do most effectively i.e. delivery of the products or services of the organisation. Responsibility is key and there is likely to be heads of manufacturing, distribution, sales, etc. in larger businesses.

  1. Business Support

This is the area in which key support services are present in the infrastructure of a business and in larger businesses could cover the following areas, each with a responsible department head:-

  • Human Resources
  • Finance
  • Marketing
  • IT
  • Facility Maintenance

For smaller businesses, it is clearly not possible to employ people to look after all of these areas and for many it will be a case of outsourcing to suitably experienced and qualified consultants.

  1. Business Management

The final area is one which many businesses do not consider at all, often due to being fully occupied with business operations and support issues. It is what we often refer to as “working on the business rather than working in the business”.

Typically this area will be the responsibility of a managing partner or managing director and cover such aspects as:-

  • Strategy and Business Planning
  • Positioning
  • Functionality
  • Key Business Relationships
  • Succession Planning

Anyone running and managing a smaller business needs to perform a juggling act to cover all of the three key areas outlined above, but never underestimate the power of ring-fencing time to address the strategic planning aspects. It requires discipline to get out of day to day operational mode but will provide great rewards through investing time in working on the business.

Armstrong Watson have assisted many businesses with their Functionality and Strategic Planning models and we would be pleased to assist your business.

If you’d like to find out more about how you could improve your business functionality and strategic planning contact Douglas Russell on 01387 955900 or e-mail

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