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And if they haven't for you in the past it has been because of execution.
Execution is the variable!
Now that is a simplistic summary, but if your audience is on the web then the fastest, easiest, most measurable way of reaching them is through digital marketing. If you are in the process of marketing online and not are getting the results (and you have been patient enough), then review and evolve. Remember digital marketing works - Execution is the variable.
Simon McCaskill is a Google Trainer, Digital planner and is a speaker at the Business Improvement Program (BIP) event held in the Lake District in May this year.
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