A new way to approach your business online.

I honestly believe the common way to design and develop a website is wrong. It’s still lead by designers whose primary aim is to produce a beautiful looking website. Yes, the look of a site is a factor, a key element, but not the vital factor for success. The actual purpose of a website and how success will be measured is often overlooked until much, much later.

There are tools out there right now that are disrupting the web design world. Tools that allow web design and development to happen in a fraction of the time that it used to take. Speed used to be at the cost of quality, but not anymore!

Away from development, the tools continue to develop. From auto-populating your social media channels with a couple of clicks to creating engaging videos from a simple text document. 

With this array of available tools, the online challenge is different:


How can you challenge the norm and rethink digital to get results?

So now that the technical considerations are a thing of the past you can take the opportunity to plan your online presence:

  • Who do you want to attract?
  • Where are they online?
  • What are they searching?

And, How do you attract them?

Then everything you do online should be based on results.

  • Are you getting results from your activity online?
  • Is your social media activity building a following of potential customers?
  • Are you being found for information that is being searched and then are the searchers turning into customers?
  • Does the return from your online marketing outweigh its cost?

If you can answer 'Yes' to the questions above then you are winning online.

The businesses who are fully embracing online are proven to be growing twice as fast as those businesses who are not.

If there were 'No's' in your answers then maybe it's time for you to rethink digital?

Simon McCaskill is a Google Trainer, Digital planner and is a speaker at the Business Improvement Program (BIP) event held in the Lake District in May this year.

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