An Audience With Jim, Will and Annabel

New names announced for Armstrong Watson’s ‘An Audience With…’ series


Three new names have been added to Armstrong Watson’s popular agriculture series ‘An Audience With...’ and will share their stories with host Andrew Robinson, Head of Agriculture, during live webinars in the coming months.  An Audience With… aims to help bolster future success in agriculture. Running throughout 2021, it will feature industry experts and local farmers, who will discuss important issues in the world of farming and the ways they’ve been able to transform their businesses.   

Jim Beary - Yorkshire Farmer - 24th March

Inspirational Yorkshire farmer Jim Beary, who writes for Farmers Guardian, will feature on the upcoming webinar on 24 March.  

Jim, a progressive cattle, pig and sheep farmer, has transformed his upland farm in the Peak District since taking his tenancy on in 2018. Making the best of what the farm has and keeping costs down have been key to his success.  

Amongst other things, Jim has installed rotational grazing, looked at soil health, introduced mixed enterprises to spread costs as well as various improvements in farm infrastructure. He has gradually doubled his stocking rates and managed to cut lamb production costs by a hefty 30% since his move to Yorkshire from a previous tenancy in Staffordshire.   

He will share tips for efficiency as well as how farming differs in the two very different landscapes he has worked within. 

Will Case - South Cumbria Farmer - 28th April

NFU ambassador Will Case, who farms in south Cumbria, will talk about how diversification has enabled his family business to thrive and support two viable farms on 28 April. 

NFU ambassador and father of three Will, has worked tirelessly to ensure his farm business can thrive, diversifying in to dairy and free-range hens alongside his livestock trade.    

Will comes from a farming family steeped in 400 years of tradition. He has worked alongside his brother and parents to successfully diversify their business into two viable farms. He will share how the family has made the best of what they have and how they have safeguarded the wider family’s livelihood for future generations.  

Annabel Hamilton - Berwickshire Arable and Cattle Farmer - 19th May

Arable and cattle farmer Annabel, from Bee Edge Farm, Berwickshire, is a strong advocate for women in agriculture and encouraging the younger generation into the industry. She studied Geology at Durham University before achieving an Agriculture Diploma at Cirencester and went on to oversee the arable operations of large farm businesses in Northumberland and Lincolnshire.

She will talk about her experiences studying and working away from the family farm and how, since she has returned, the family approach the subject of succession. She will reveal more about her latest diversification project, a pick your own pumpkin patch, as well as just what it takes to fatten 300 cattle and farm 2,500 acres in partnership with her father on 19 May.

Register for our next webinar

Each webinar will take place between 7 pm and 8 pm and is free to join. To register for the next in the series of An Audience With.. or to view previous recordings of these online events please follow this link 

Regsiter now for our next An Aurdience With...Jim Beary

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The deadline for April 2021 claims is 14 May 2021, so please submit claims to