Our Culture
We are different to other firms of accountants, business and financial advisory firms. We often do the same work as them, however, our culture is different to others.
We keep our promises and we do what we say we will.
Our Culture is defined by our values, demonstrated by our actions.
Our focus is on our clients success and them achieving their goals.
Our culture book will help you understand who we are, what we do, and how we, as individuals, aim to treat each other and work with our clients.
We are committed to investing in our people and this is reflected both in our Investors in People gold accreditation, our position as a top 100 Apprenticeship Employer in the UK and being named in the official ‘The Sunday Times Best Places to Work 2025’. This recognition is a testament to our culture, one that values our people, champions growth and fosters a workplace where everyone can thrive.
Our Quest
To help our clients achieve prosperity, a secure future and peace of mind.
Our Crazy Goal
To be the best Accounting and Financial Advisory firm to deal with, delivering the best client experience in the UK.
Our positive impact...
Learn more about the positive impact we can make to our clients’ businesses.
Our Values
Our success depends on every one of us behaving consistently across all our four values.
We show recognition and praise for our fellow colleagues for living our core values by sending values cards and nominating them for a ‘living the values’ monthly award.
Our Core Purpose
To support, advise and protect companies and individuals for the long term. As a firm, we are here to protect, advise and support our clients using our knowledge, skills and ideas, to help them to achieve their business and personal objectives.

Teamwork
Our expertise is spread across our offices, which we see as a strength. We have fantastic individuals with enviable knowledge and skills who, as a team, help us to deliver an outstanding client experience.
Our team mentality is the foundation to long-lasting colleague and client relationships. We are here to support each other as we strive towards our common goals.
Our guiding principles drive our behaviours and actions, and our success depends on all of us consistently delivering across our four values: Passion, Trust, Humanity, and Honesty. We never take our colleagues for granted and we encourage our teams to share recognition for ‘living our values’ through our values cards.
What our colleagues say
We’re committed to providing a work place which aligns with our culture and values, allowing colleagues to thrive. Hear from those who have worked with us and discover how we’ve helped them achieve their goals.
Simon Turner
Audit & Assurance Partner
The greatest strength of the AW team is that the assistance I need is across the desk, not someone I have to look around the office for. Furthermore, as we’re all in touching distance of each other we’re investing in our teams, spending time coaching them and helping them develop. What’s amazing about AW is that we understand who our current clients are and who we want as our clients.