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CYBER SECURITY SOLUTIONS, PROTECT YOUR BUSINESS TODAY

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About us

Our Culture

Our Culture

We are different to other firms of accountants, business and financial advisory firms. We often do the same work as them, however, our culture is different to others.

We keep our promises and we do what we say we will.

Our Culture is defined by our values, demonstrated by our actions.

Our focus is on our clients success and them achieving their goals.

Our culture book will help you understand who we are, what we do, and how we, as individuals, aim to treat each other and work with our clients.

We are committed to investing in our people and this is reflected both in our Investors in People gold accreditation, our position as a top 100 Apprenticeship Employer in the UK and being named in the official ‘The Sunday Times Best Places to Work 2025’. This recognition is a testament to our culture, one that values our people, champions growth and fosters a workplace where everyone can thrive.

Our Quest

To help our clients achieve prosperity, a secure future and peace of mind.

Our Crazy Goal

To be the best Accounting and Financial Advisory firm to deal with, delivering the best client experience in the UK.

Our positive impact...

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Learn more about the positive impact we can make to our clients’ businesses.

Our Values

Our success depends on every one of us behaving consistently across all our four values.

We show recognition and praise for our fellow colleagues for living our core values by sending values cards and nominating them for a ‘living the values’ monthly award.

SVG

Passion

A commitment to making Armstrong Watson a business we all want to work for.

SVG

Trust

We can be relied upon as others have confidence in us, in our ability and in our integrity.

SVG

Humanity

We actively demonstrate compassion, consideration and kindness for others.

SVG

Honesty

We show fairness, consistency, and integrity; being truthful, sincere and frank.

Our Core Purpose

To support, advise and protect companies and individuals for the long term. As a firm, we are here to protect, advise and support our clients using our knowledge, skills and ideas, to help them to achieve their business and personal objectives.

Our Behaviours

Through our core values, we are all able to demonstrate the way we work across our teams. How we do things and how we behave is an important factor in the workplace and we refer to these as our behaviours.

Can-do positive attitude and work ethic

We have a strong work ethic, dedicated in the pursuit of giving our all, every single day. Working hard matters to us and getting the job done is paramount. We pride ourselves in producing high quality work, prove we are dependable and perform consistently.

Client focused

This is not just something we say, this is what we do. Each and every one of us know the role we have and how this role benefits our clients. Our aim is to look to a long term relationship with our clients no matter where they are in their personal or business lifecycle.

Commercial, practical and efficient

We know why we are here and what services our business provides. We understand our industry, the issues that may affect us and keep an eye on our competitors.

People focused

Our people are our focus, and it is our duty to provide the best working environment, training and career path for them.

Teamwork

Our expertise is spread across our offices, which we see as a strength. We have fantastic individuals with enviable knowledge and skills who, as a team, help us to deliver an outstanding client experience. 

Our team mentality is the foundation to long-lasting colleague and client relationships. We are here to support each other as we strive towards our common goals. 

Our guiding principles drive our behaviours and actions, and our success depends on all of us consistently delivering across our four values: Passion, Trust, Humanity, and Honesty. We never take our colleagues for granted and we encourage our teams to share recognition for ‘living our values’ through our values cards.