Bespoke Bonus Schemes and Employee Reward Strategies

Aligning staff motivation with your firm’s strategic objectives to drive profitable growth.

Law firms are service-led businesses where the primary asset is the people. Your team is responsible for building client relationships and delivering the high standard of service your clients expect. However, while many firms introduce bonus schemes to reward this contribution, a poorly conceived scheme can have a de-motivating effect if it feels arbitrary or disconnected from reality.

At Armstrong Watson, we work with law firms of all sizes to develop bespoke reward packages. We ensure your bonus structure is a tool for positive behavioural change, helping your team understand exactly what is required to contribute to the firm's success.

The importance of strategic reward

To be effective, a law firm must first understand its own objectives and the specific behaviours it wants to encourage. With workforces becoming increasingly diverse, a one-size-fits-all approach is rarely successful. We help you consider what motivates different groups and skillsets within your firm to ensure the rewards are meaningful.

According to our methodology, a successful reward package must be:

• Open, Fair, and Transparent: All staff must be aware of the criteria in advance.
• Based on Achievable Targets: Metrics must be within the individual’s or team’s control.
• Measurable and Objective: The scheme must be easy to understand and calculate, removing subjectivity.
• Balanced: Encouraging excellent performance across a variety of key areas.
• Supported: Combined with the necessary training to empower staff to hit their targets.