Case Study: Armstrong Watson secures six-figure funding boost for longstanding rosettes business
Background
Darlington-based Prudhoe Rosettes and Trophies has been in existence since 1901 and has expanded over the last century from a stationary business, into commercial printing, rosette and trophy manufacturing and, latterly, canine jewellery and giftware.
The business was acquired by current owner and managing director Neil Coaker in 2024, when David and Bridget Emerson retired from their 123-year old family business.
Since taking over, Neil wanted to focus on growing the business to take it to the next level, enhancing the products and services it currently provides.
How we helped
After Armstrong Watson’s corporate finance team introduced Neil to Prudhoe Rosettes and Trophies in 2024, he sought further assistance in securing funding to drive forward his expansion strategy.
Having built a strong relationship with Armstrong Watson during the original transaction, Neil engaged David Wilson and the Newcastle Corporate Finance team with a clear remit of sourcing the best investment partner to support Prudhoe’s growth plans.
The team prepared a robust business plan and three years of financial projections, before approaching a number of investors to source the funding. The team proactively managed the process from start to finish making appropriate introductions and attending investor meetings.
Once Neil selected FW Capital, Armstrong Watson managed the due diligence and supported the legal process right through to completion of the investment. This proactive, driven approach allowed Neil to focus on his business and drive growth.
“The team at Armstrong Watson provided us with a first class service from the moment they were engaged right through to the completion of the deal. They explained the funding options in great detail and provided me with regular updates on progress which enabled me to focus on running the business.”
Neil Coaker, Owner of Prudhoe Rosettes and Trophies
Results
As a result of the funding from FW Capital Debt Finance, which is managed by FW Capital as part of the Northern Powerhouse Investment Fund II (NPIF II), Prudhoe Rosettes has refreshed its branding and marketing, including a new e-commerce website, and has expanded its manufacturing capabilities. Improvements to the site and updated machinery, have enabled the business to expand its services into laser engraved signs, crystal and giftware as well as personalised stationary – books, diaries and invitations – in golf leaf print.
“It was a pleasure to advise and support Neil on securing this important investment. With us having advised on the original transaction, the business has a strong relationship with Armstrong Watson which provided Neil and his team with the comfort and peace of mind that his investment would be efficiently delivered. We look forward to following Neil’s progress and wish him every success for the future.”
David Wilson, Corporate Finance Partner at Armstrong Watson
Alex Gent, Senior Investment Executive at FW Capital added: “David Wilson and Helena Lorimer at Armstrong Watson provided invaluable support to Neil and made my job easier through their responsiveness and attention to detail. So, a big thank you to them.”
