Business Contacts: How We Use Your Data

Collection​ ​of​ ​personal data

In the course of our business we work with many different types of business contacts; these are people who are new or existing clients, other business that supply services to us or our clients, or the people associated with them. The personal data we hold about these contacts will typically include name, employer name, contact title, phone, email and other business contact details. We also hold details of any interactions (meetings/telephone/email) that we have had with these contacts; this may include recordings of telephone or video calls but we will advise you before we start if this is the case.

Use​ ​of​ ​personal​ data

Personal data relating to business contacts may be visible to and used by members of the AW team to learn more about an account, client or opportunity they have an interest in, and may be used for the following purposes:

  • Administering, managing and developing our businesses and services
  • Providing information about us and our range of services
  • Making contact information available to AW users
  • Identifying clients/contacts with similar needs
  • Describing the nature of a contact’s relationship with AW
  • Performing analytics, including producing metrics for AW leadership, such as on trends, relationship maps, sales intelligence and progress against account business goals

AW will not sell or otherwise release personal data to third parties for the purpose of allowing them to market their products and services without consent from individuals to do so.

Data retention

Personal data will be retained by AW for as long as it is necessary for the purposes set out above (e.g. for as long as we have, or need to keep a record of, a relationship with a business contact).