Caravan and Lodge parks have enjoyed a purple patch over recent years with surging occupancy levels and record sales of new caravans and lodges off the park.
The rise in popularity of UK holiday park ‘staycation’ holidays can be attributed to several factors; from the weakness of the pound and the uncertainty about foreign travel, to the increase in the financial pressures on UK households.
A report from the ICAEW (Institute of Chartered Accountants in England and Wales) indicated that other key drivers for the staycation boom include:
With the increase in visitors, park owners and operators know that it’s vital to invest heavily in the park to ensure the experience of visitors is first class and the services and facilities offered are exceptional, thereby driving visitors away from the draw of a warm and sunny two week vacation in the South of France, say.
Visitors demand high quality accommodation and if parks are not prepared to invest they will get left out in the cold. The future certainly looks bright for those parks willing to invest and adapt for the modern holiday maker.
This article was first published in Holiday Parks Management Magazine.