Spotlight on Manufacturing: Is servitisation the future and what is the Internet of Things?
I recently bought a pair of running shoes. It occurred to me that there was a time when I would have simply wandered around the shop to check that they were comfortable and, if they were, I’d have bought them.
Nowadays when I buy running shoes, I’m sold on the technological advancements. I want to see gait analysis to ensure the running shoes will match my style of running and I want to be offered additional products and services to enhance my running.
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