Hull Legal Breakfast Briefing


Growing a law firm: how to harness the power of strategic PR to support your business expansion aims

Although the past 24 months have been exceptionally challenging; the legal sector in England and Wales has once again shown its remarkable resilience. As we emerge from day-to-day fire-fighting and begin to see how post-COVID law firm life might look; leaders are starting to think about growth. But how can law firms ensure that they are front of mind with existing, former and new clients?

In this session, Victoria Moffatt joins Armstrong Watson’s Andy Poole to examine what PR is, what strategic PR ‘looks like’ and how it can be utilised by law firms to effectively support growth.

The session will cover:

  1. What is PR?
  2. What does a good PR strategy look like?
  3. Adopting a strategy-first approach
  4. Tactics to consider
  5. Linking effective PR to growth
  6. Finding a great PR partner for your firm


Speaker Profile – Victoria Moffatt

Victoria Moffatt is the founder and managing director of LexRex Communications. She has over a decade’s experience in PR and marketing, and prior to that 10 years’ legal expertise as a practising solicitor. Victoria is the driving force behind LexRex, helping to create the strategies LexRex delivers to our law firm clients. She has a particular interest in helping lawyers embrace and make the most of media relations opportunities and enjoys supporting firms’ legal directories submissions.

LexRex is a PR and communications consultancy focussed upon helping law firms to grow. Victoria and her LexRex team are trusted by law firms across the UK to deliver impactful PR campaigns that deliver business growth; utilising a wide range of channels including media relations, social media, award wins and directories submissions, and content.

Date & Time

Date: Tuesday, 12th July 2022
Time: 10:00 - 11:30 am via Teams

Registration details

We would be delighted if you are able to attend, to secure your free place, please sign up via email to  Once registered, you will receive a confirmation email containing information about joining the meeting.  We are allowing 90 minutes for this session.