Legal Sector Breakfast Briefing - Preston

Price comparison websites – helping law firms grow their business or eroding profits?

 We’ve all used price comparison websites to try to get a better deal, whether it be for insurance, shopping or holidays. With the drive for law firms to publish their prices and offer more transparency about what they charge, will we see the rise of the legal price comparison website? Can they really help law firms grow their business or will they just erode profit margins?

 Andy’s presentation will look at how firms are approaching the publishing of pricing information, as well as looking at the threats and opportunities that pricing comparison websites could bring to the legal services sector.

Speaker profile – Andy Cullwick

 Andy is a marketing expert with over 20 years’ marketing experience gained from senior positions across a range of industries including legal, automotive, publishing and property. He heads up the marketing and digital teams at First4Lawyers, the UK’s largest independent legal marketing collective, and is a regular speaker at industry events including Legal Futures Innovation Conference, PI Futures and SCIL to name a few. 

Both creative and insightful, he applies a strategically orientated approach to deliver innovative technological-led marketing solutions. Andy’s ‘Data First’ philosophy means he is 100% focused on delivering the very best return on marketing investment.


Date & Time

Date: Tuesday, 11th June 2019
Time: 8:00am - 10:00am


Address

Barclays
PO Box 229
Navigation Way
Preston
PR2 2YF