One of the most effective ways to boost law firm income – if implemented properly
I was recently asked to present a training session on cross-selling to a law firm client of mine. I’ve deliberately not used that terminology in the title of this article as I don’t think the term cross-selling helps lawyers at all, as I will explain shortly, but the concept should.
In order to generate work for the firm as a whole when clients instruct a particular fee earner or department, three things are required.
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