Case Study: Construction business moves to AW and sees benefit of proactive, full service approach

“We have been working with the team at Armstrong Watson for approximately four years and this has been an extremely refreshing and positive experience since we made the decision to move accountants.”

Norman Wooler, Managing Director, RN Wooler & Co Limited


Armstrong Watson were appointed auditors, accountants and business advisers to R N Wooler & Company Limited and they have found a different level of client service since making the decision.

Why they sought to work with us?

Having previously been with a smaller rival accountancy firm, they felt that the previous advisers did not provide great service for the following reasons:

  • As an owner managed business they didn’t receive the level of service or expertise that they required
  • They were not getting the right advice at the right time
  • They did not invest in the relationship
  • They did not have the relevant sector knowledge and their audit process was cumbersome and not efficient

“Our previous accountants were just totally inflexible. They didn’t understand the way construction businesses worked. We didn’t feel we were getting the right advice at the right time. Armstrong Watson has that sector knowledge”

Sue Aldred, Financial Controller, RN Wooler & Co Limited

How we did it?

We worked successfully with the team by:

  • Investing in the relationship and understanding their needs on both an operational and wider structured level;
  • Delivering the required results and keeping promises made through technical ability and the breadth of services available;
  • Demonstrating added commercial value through proactively understanding the specific needs of the business
  • Streamlining the audit process to ensure key deadlines are met

“They’re approachable. I know I can ring up at any time and speak to Rohan or Rhys and get advice quickly. I never feel undermined or talked down to. They understand how construction works and that’s reflected in the way they explain what needs to be done and why and they always give us an honest opinion”

Sue Aldred, Financial Controller, RN Wooler & Co Limited


  • All key deadlines have been met on each years audit allowing the business to facilitate strategic decision making
  • The relationship has become a trusted one where the client can contact any one of the team and receive a proactive and quick response
  • Despite fee levels being higher as they were previously with a smaller firm, RN Wooler & Co Ltd have expressed their satisfaction at receiving ‘value for money’ on an annual basis;
  • Normal Wooler is a strong advocate of Armstrong Watson and has recommended us to several other businesses

“I find everyone at Armstrong Watson to be very approachable, proactive and also responsive when we need advice. The audit team are friendly, knowledgeable and efficient. I would have no hesitation in recommending Armstrong Watson to any business that wants a trusted advisor who adds real value and they have been a pleasure to work with.”

Norman Wooler, Managing Director, RN Wooler & Co Limited