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2026 FAMILY, PRIVATELY OWNED AND OWNER-MANAGED BUSINESS SURVEY

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#AWMoo15 - Cumberland Show

If you were at The Cumberland Show at the weekend you may well have spotted an Armstrong Watson Sterling squeezy cow around the show ground! We had hundreds to give away and asked show goers to send us their selfies with their very own Sterling using #AWMoo15. We had some really good entries, from Sterling at the wheel of one of Lloyd's brand new Range Rover Sport, to Sterling having a cheeky pint, and Sterlings being cuddled and kissed by their new owners.

We've gone through every entry, and there are some great ones, but there can only be one winner! The winner is... Joey from Carlisle!

Joey entered three pictures, but this one really is adorable and stole the show! Joey will be coming in to our offices later this week to collect his prize, a John Deere ride on tractor with trailer, that his mum tells us will be kept in the back garden, but that he'll absolutely love.

Thanks to everyone that entered the competition, and to everyone that came to our stand. It was great to see so many familiar faces, and so many new ones, especially given the windy weather on the day.

We'll be running our #AWMoo15 competition at the other agricultural shows we're attending this year so make sure you're camera ready!

  • 21 June - North Yorkshire County Show
  • 25 July - Penrith Show
  • 1 August - Cockermouth Show
  • 1 August - Dumfries Show
  • 15 August - Gosforth Show
  • 1 September - Kilnsey Show
  • 10 September - Westmorland Show

We're looking forward to seeing you and welcoming you to our stand, and in the mean-time, take a look at some of the other entries.

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